Saying yes has a cost. But so does saying no.
When someone asks, “How much does it cost?” Myron Golden suggests looking at the question from both sides.
Sales conversations often focus entirely on the price of saying yes. But what happens if the person does nothing? Does the problem continue costing them time, money, opportunities, or progress?
Understanding value means looking beyond the price tag and considering the cost of leaving the problem unsolved.
#MyronGolden #MakeMoreOffers #SalesStrategy #Entrepreneurship #ValueCreation #BusinessGrowth #BusinessStrategy #Sales #SpecialEducationBoss
When someone asks, “How much does it cost?” Myron Golden suggests looking at the question from both sides.
Sales conversations often focus entirely on the price of saying yes. But what happens if the person does nothing? Does the problem continue costing them time, money, opportunities, or progress?
Understanding value means looking beyond the price tag and considering the cost of leaving the problem unsolved.
#MyronGolden #MakeMoreOffers #SalesStrategy #Entrepreneurship #ValueCreation #BusinessGrowth #BusinessStrategy #Sales #SpecialEducationBoss