An Offer Is an Opportunity, Not an Obligation


An offer gives people a choice. An obligation doesn’t.

Myron Golden breaks it down simply: an offer is an opportunity you give a potential client to say yes to a solution you’ve created for them.

You’re not forcing the decision. You’re presenting something designed to solve a problem or meet a need, and giving the other person the opportunity to decide whether it’s right for them.

That distinction can completely change the way you think about selling.

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