Selling Is Not Convincing People to Buy


Selling isn’t convincing someone to buy something they don’t want.

Myron Golden draws an important distinction: selling is about persuasion, not pressure. If you’re trying to talk someone into buying something they don’t want, don’t need, or can’t afford, you’ve already missed the point.

A strong offer starts with understanding the person, the problem they want solved, and the value your solution can provide.

The goal isn’t to force a yes. It’s to make the value clear enough for someone to make their own decision.

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