Selling gets easier when you stop trying to convince people.
Myron Golden explains the difference simply: convincing centers on what you want someone to do. Persuasion helps someone make a decision they already want to make for their own reasons.
People know what they want. They’re capable of deciding whether your offer can help them get there.
The goal isn’t to trick someone into saying yes. It’s to clearly communicate the value and let them make the decision.
#MyronGolden #MakeMoreOffers #Sales #Persuasion #Entrepreneurship #BusinessGrowth #SalesStrategy #ValueCreation #SpecialEducationBoss
Myron Golden explains the difference simply: convincing centers on what you want someone to do. Persuasion helps someone make a decision they already want to make for their own reasons.
People know what they want. They’re capable of deciding whether your offer can help them get there.
The goal isn’t to trick someone into saying yes. It’s to clearly communicate the value and let them make the decision.
#MyronGolden #MakeMoreOffers #Sales #Persuasion #Entrepreneurship #BusinessGrowth #SalesStrategy #ValueCreation #SpecialEducationBoss