Price is what someone pays. Value is what solving the problem is worth.
Myron Golden explains that pricing shouldn’t start with an arbitrary number. It should start with understanding the value of the transformation your offer can create.
His approach is to ask: What is it costing the potential client to continue without this solution? From there, he recommends pricing the offer so the value significantly outweighs the investment.
When people clearly understand the value, the conversation becomes less about the number and more about the problem being solved.
#MyronGolden #PricingStrategy #ValueCreation #Entrepreneurship #BusinessGrowth #MakeMoreOffers #SalesStrategy #BusinessCoaching #SpecialEducationBoss
Myron Golden explains that pricing shouldn’t start with an arbitrary number. It should start with understanding the value of the transformation your offer can create.
His approach is to ask: What is it costing the potential client to continue without this solution? From there, he recommends pricing the offer so the value significantly outweighs the investment.
When people clearly understand the value, the conversation becomes less about the number and more about the problem being solved.
#MyronGolden #PricingStrategy #ValueCreation #Entrepreneurship #BusinessGrowth #MakeMoreOffers #SalesStrategy #BusinessCoaching #SpecialEducationBoss