You wrote the book. So why isn't anyone reading it?
Karen Mayer Cunningham sits down with Nick Hutchison, founder and CEO of BookThinkers, the author growth agency that played a big part in the launch of The Epic IEP™. They met in a mastermind, where Karen gave a stranded Nick a ride back to his hotel. Good traffic meant she got to pick his brain the whole way. Today, you get to listen in.
Nick started reading to get better at his sales job. The books worked, he started sharing them online, and authors started knocking on his door. Today BookThinkers helps mission-driven authors get their message in front of the readers who need it.
If you are an advocate, an educator, or a parent with a story to tell (or a book already sitting in boxes in your garage), this one is for you.
WHAT YOU'LL LEARN
- The biggest mistake authors make: surprising their audience instead of inviting them in
- Why "you don't write a book, you launch a business"
- It's never too late: the first time someone reads your book is the first time
- Planting trees: how one reader who implements becomes word of mouth
- Clear beats clever, and why a confused customer always says no
- Why the QR code belongs in the front of your book
- How podcast guesting builds trust with listeners, and with AI search tools
- Resonance over reach: the right room beats the biggest room
- The book that changed Karen's life in the third grade
ABOUT THE GUEST
Nick Hutchison is a best-selling author, keynote speaker, and founder of BookThinkers, a 7-figure author growth agency helping mission-driven authors reach more readers. He is the author of Rise of the Reader, host of the BookThinkers: Life-Changing Books podcast, and host of the BookThinkers Book Club on Skool. His signature philosophy: Read Less. Apply More.
BookThinkers: https://bookthinkers.com
Join the BookThinkers Book Club: https://www.skool.com/bookthinkers/about
READY TO SIT AT THE TABLE PREPARED?
You don't know what you don't know, but you need to. Get The Epic IEP™ in print, Kindle, or audiobook: https://theepiciep.com
Join us inside the Academy for the training, the community, and the walkthrough of every page of the IEP: https://specialeducationacademy.com/training
Need an advocate or a consultation? office@specialeducationacademy.com
This is educational training, not legal advice.
"When we get it right for the child, we get it right for everyone™." — Karen Mayer Cunningham
✨ When we get it right for the child, we get it right for everybody. ✨
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Because when...