Your competitors shouldn’t be setting your prices.
Myron Golden challenges a common piece of business advice: find your competitors, see what they charge, and price accordingly.
His point? Their price has nothing to do with the transformation you can create. They may have completely different costs, offers, expertise, and outcomes. And sometimes, their pricing came from copying someone else in the first place.
Instead of asking, “What does everyone else charge?” start by understanding the value of the problem you solve and the transformation you provide.
#MyronGolden #Entrepreneurship #BusinessStrategy #PricingStrategy #ValueCreation #MakeMoreOffers #BusinessGrowth #SalesStrategy #SpecialEducationBoss
Myron Golden challenges a common piece of business advice: find your competitors, see what they charge, and price accordingly.
His point? Their price has nothing to do with the transformation you can create. They may have completely different costs, offers, expertise, and outcomes. And sometimes, their pricing came from copying someone else in the first place.
Instead of asking, “What does everyone else charge?” start by understanding the value of the problem you solve and the transformation you provide.
#MyronGolden #Entrepreneurship #BusinessStrategy #PricingStrategy #ValueCreation #MakeMoreOffers #BusinessGrowth #SalesStrategy #SpecialEducationBoss